Users can still keep using Brave without any kind of ad intervention, but they do have an incentive to join: Brave promises that 70 percent of the money companies spend on these ads will go to users (the rest is kept by Brave). “The main model for us is advertiser-to-user.”ĭescribing the notifications as the “top of the funnel,” Eich explained that if the user clicks on one, they will be taken to a site with more information about the given offer. “This is what we’re excited about because it doesn’t require publisher opt-in,” Brave CEO Brendan Eich told CoinDesk in an interview. Opera Launches Desktop Dapp Browser With Built-In Ethereum Wallet

The notifications, visually akin to those of the Slack desktop app, feature promotional offers from different brands.įor users, it’s important to note, the Brave Rewards product is opt-in. In a departure from typical display ads embedded on websites, the privacy-minded web browser is debuting small notifications that aren’t wedded to particular sites. Brave’s promise to compensate you for viewing online ads is finally coming to fruition.

Brave rewards site